It’s 2021 and with the changes happening with iOS14 and Facebook glitches and bad press you might be wondering whether Zuck’s and Facebook has had its day. Well, before you strike Facebook Ads off your digital list have a look at this, Facebook is still an amazing ads platform and here’s why...
Facebook has 2.74 billion monthly active users and the average person spends 2hours and 24 minutes of their time per day on social networks. It has a large, engaged user base that spends a ridiculous amount of time there, every single day.
It makes sense then that your business needs a Facebook page. You’re on it — and so are 60 million other businesses.
Yet, Facebook only has 6 million, active advertisers, Really? Read that again it’s true!
Here’s 5 reasons to start using Facebook ads, NOW.
1. IT WORKS!
Facebook is too huge for any business to ignore. It reaches 59% of the world social networking population. It’s where your customers hang out!
2. ORGANIC REACH IS ALMOST IMPOSSIBLE
Sad but true.
Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
The truth is that you need to use Facebook ads if you want consumers to discover your business.
3. IT'S SUPER TARGETED
Facebook offers tons of ways to target an audience.
Use demographics, location, behaviours, interests and connections to create a perfect audience.
It doesn’t stop there either, you can tap into recent purchasing behaviours, life events and create lookalike audiences from your lists and followers. To get super granular you can layer these options.
Want to target people who are similar to your current purchasers? Hoping to reach people who love Jo Malone, have tweens and live locally? These can all be created.
4. IT'S MOBILE AUDIENCE IS HUGE
As smartphone penetration continues to increase and 4G data networks expand, mobile traffic is important.
… and it’s growing FAST
4. THE ANALYTICS ARE AMAZING
Facebook analytics and reporting, for ad performance, are on point!
Conversion rates and metrics such as, weekly reach, page likes, post engagement, and your best performing posts are laid clearly out. Plus, you can also measure your page against your competition to see how you perform.
This visibility helps you to evaluate and adjust campaigns as needed, instead of finding out after the campaign that it wasn’t effective.